5 Things To Avoid When Building Your Digital Marketing Strategy
The digital age has changed the business world forever.
Thanks to the different social media platforms and the massive growth of search engines, digital marketing strategies have become a necessity for any type of business whether it is a startup or a large corporation.
Now, one of the biggest problems when moving your business to the digital world is that you will find too much information that will overwhelm you.
For that reason, in this article, you will learn 5 things you need to avoid when creating your business’ digital marketing strategy.
You will realize that growing your business with an online strategy is possible. You just need a reliable guide. – Like the one that you’re reading right now.
5 things to avoid when creating your digital marketing strategy
#1. Focus only on lead generation
Digital marketing is not only about having a presence on different internet platforms, but also includes a whole process that covers the entire life cycle of a customer.
A common mistake in companies is to focus only on generating new customers. This action leads business owners to forget about their current customers and potential brand evangelists.
According to studies conducted by HubSpot, it’s much more profitable to invest money to keep a customer than to generate more leads.
A current customer has already interacted with your brand and already knows the quality of your product or service. Therefore, it’s easier to resell or offer them another product or service.
The easiest way to avoid making this mistake is to create sales funnels that involve all the departments of your company.
From marketing to management, everyone should be involved in a process where prospects are generated, then prospects become customers, and finally, your customers become ambassadors of your brand.
It may sound simple, but this whole process requires time, effort, and good planning.
#2. Do not automate the marketing process
Thanks to technology, marketing processes that are quite repetitive can be automated.
By doing this, both your team members and your customers and prospects will thank you.
An example of marketing automation can be seen in the use of chatbots in Messenger or WhatsApp. By using these tools, companies automate answers to the most common questions that customers or prospects ask all the time.
This includes questions about business location, product pricing, whether you offer delivery, contact numbers, and much more.
As your business grows, you’ll see marketing automation as a great necessity. That’s why it’s important that you start including the different tools available to build chatbots within your business’ digital marketing strategy.
#3. Not having a content marketing strategy
Today we live in a society that consumes content every day.
If you think about it, it’s the content that has made the existence of social networks successful.
From videos to articles, people are exposed to an immense amount of information. Therefore, your company cannot just share pieces of content without having a clear objective and without adding any value to the user.
When a person is exposed to a large amount of information, it’s very likely that your company’s content will go unnoticed and cause no impact. – Nor will it generate any profit.
Having a content marketing strategy is the best way to make your company grow, gain more authority in your industry, and generate better profits.
To create a content marketing strategy you can follow these steps:
- Define your audience
- Define your goals
- Define the platforms where you will be present
- It defines the type of content that these platforms accept
- Create a publication calendar
- Monitor the results
Avoid making the mistake of not knowing what to do to attract more leads with your digital marketing strategy. Get organized and start creating your content plan.
#4. Not optimizing your website for mobile users
If there’s one thing you should avoid when creating your digital marketing strategy it is not having a mobile-friendly website.
According to different studies, the use of phones has surpassed the use of other devices such as computers or tablets.
With this data, it’s evident how important it’s to facilitate the best user experience when leads interact with your brand.
Recently, Google announced that it will prioritize websites that fit well with mobile device screens.
If your website is not mobile-friendly, you will face serious problems in converting more customers, positioning yourself in search engines, or gaining relevance to your audience.
To avoid this mistake you might have several options depending on how you want to design your website.
If you use WordPress, you can find a lot of themes and templates that are already smartphone friendly.
Other CMS’s have tools, communities, and resources that will be useful to ensure you follow best practices.
#5. Over-investing in Facebook and Google Ads
While paying for ads on Google and Facebook may ensure results in the short term, it doesn’t mean you should spend all your resources on this practice.
Avoid putting all your eggs in one basket.
The best thing you can do is to diversify your strategy through tactics that yield results in the short, medium, and long term.
By doing this, you will ensure that you get short term results from the paid advertisements. But, in turn, you’ll make sure you decrease your investment in paid ads because other strategies will begin to pay off.
In other words, your digital marketing strategy will transition from relying on an only- paid strategy to using a strategy that integrates organic and lower-cost strategies.
Examples of medium and long term strategies are:
- Search Engine Optimization (SEO)
- E-mail Marketing
- Marketing Automation
- Organic social media traffic
Are you ready to build a solid digital marketing strategy?
Nowadays, you must use digital marketing strategies to grow your business.
However, there are a wide variety of common mistakes that all types of companies make when taking their business into the digital world.
By avoiding the 5 common mistakes mentioned in this article, you will already be ahead of your competition.
All you need to do is be constant and continue learning every day.
Article Created By: Keyla Montalvan