Website Design Company
Mobile Responsive | Fast | SEO Best Practices
Website Design is one of the specialties at MPH. It surprises us that according to Google 50% of businesses in 2019 still don’t have a website. This essentially places them out of business online. What doesn't surprise us is how many websites have not been updated in several years or ever. We see it everyday. These sites that look like they’re stuck in the 1990's will have problems with brand credibility, trust of the business and have high security risks. It is not even debatable that a modern website design for positive brand experience and lead cultivation is no longer a luxury for local businesses. People expect your site to be fast, modern and and easy to use. Leaving them with a positive user experience of your company. Recent surveys by Google show:
- Nine out of ten customers turn to the web when looking for a local business. Without a website or a dated site, your company could lose credibility and ultimately lose sales.
- If your site does not capture the users attention in 3 seconds, they will go somewhere else.
Your Site Needs To Be Social
Another thing we hear a lot is “we do social media so we don’t need a website”. We agree that maintaining and updating social media sites online is critical. However, you should know that there are more than three billion people who use the internet and approximately 70% of them get on the web every single day. That number continues to grow. To them your website is the virtual storefront for your business, it is often the first impression of your company that a person sees and the last one before they call or email you. Making sure that the potential customer experiences a modern, mobile responsive, fast loading website can be the difference between them reaching out to you or not.
Why Do I Need To keep My Website Updated?
You have made the investment, built a site, now your are all set, Right? Those days are long gone. Your site needs to be continually updated, content added and optimized with up to date info for your users or you will lose ranking online.
A website is also a great way for your business to get:
1. Additional Visibility
Most customers start a business search online, so if you don’t have a website or have an outdated site you may not seem as credible or you may miss out on people who no longer use the yellow pages to find a business. When you compare the cost of a basic website to the cost of advertising in phone books or on local media outlets, a website is a cost-effective form of advertising. But even more than being cost effective, you have the potential to reach new customers you may not have thought of advertising to.
2. Analytics Of Your Visitors
The beauty of the internet is that you can gather a lot of info about the habits of your customers. By using Google Analytics, website owners can find out everything from the age range of a typical site visitor to where the person lives. This type of information is powerful and will allow you to refine your online presence so you reach out to your exact target audience. You will even tell what time of day people are visiting your site and target your marketing to that time frame.
Does your competitor have an extensive website? They may seem more credible than you if they do. If they do not yet have a modern website, then get a leg up by being the first to put one in place. Remember that people use the internet to search for business information in the same way they used to use printed phone books. They will turn to the internet first the majority of the time, and you’ll be ready and open for business online.
4. Lead Generation
The internet allows you to collect data from site visitors and generate leads. If you’ve ever had a presence at a local home show or similar trade show event, you know it can be both costly and not overly effective. However, you can have a presence online for a fraction of the cost, offer a free guide or download in exchange for adding prospects to a mailing list, and have an ongoing way to stay in touch with the consumer. If you have a blog, you can tell which topics your site visitors are most interested in. This will allow you to write more content on that topic and draw in even more organic web traffic.
5. Acquire Customers Cheaper
It is cheaper to acquire new customers online than by more traditional methods of advertising. The cost to gain a new customer online is about one-tenth the cost of marketing via other methods. As mentioned before, you can continue to refine your website and your marketing methods by tracking customer habits, which will make this form of marketing even more effective over time.
Ready To Have MPH Build You A Website?
There are many reasons to create and maintain a website for your business. Consumers expect your business to have one, so you’ll be meeting expectations. In the process, you will gather some analytical data, build your brand reach and ultimately see more activity.
Rest assured that when you work with MPH Marketing Solutions you are working with a company that will build you a modern, mobile ready website, that is up to date with Google’s best practices and within your budget. We also build e-commerce websites. Contact us today to get started, we will provide you with a free quote within 24 hours.